Retail media should be simple and lucrative. Brands pay to advertise their products to consumers on digital assets owned by retailers. In return they enjoy exposure to new consumers and a boost in sales, while retailers profit from a new ad revenue stream.

But there’s a problem. A study by DoubleVerify has revealed that brands in the US, France, Germany and the UK are facing significant hurdles when implementing retail media strategies and working with retail media networks – the retailer-owned...

It used to be so simple. When the UK was part of the European Union, the nation’s small and medium-sized enterprises could send their goods to consumers in Europe with ease.

Languishing in free-flowing trade with fellow member states – their supply chains slotting neatly into the Single Market – British businesses didn’t need to put considerable thought into additional paperwork or costs in their dealings with Europe until the country’s timely departure from the bloc in 2020.

But the UK is now

When the doors of Marylebone’s Crazy Pizza restaurant reopened in July, the aroma of warm pizza dough greeted customers upon arrival as they prepared to enjoy a slice of Italy in London at the end of England’s seven-month lockdown.

But while the sights and smells were the same, the accents were very different. The restaurant’s staff, from senior management to chefs and waiters, had previously consisted of Italian, French and Greek nationals, who had moved to London long before the pandemic.

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